• Ian Henderson

Interactive business cards

Paul from Stopwatch hospitality has probably the best view in motorsport and certainly is the place to watch the goings on at Brands Hatch racing circuit. He wanted some business cards to promote this unique location.

My solution was to design some folding cards that not only showed the amazing view from his suite (you can see the whole of the Brands Hatch Indy Circuit) but via QR codes could offer a drivers eye view of each of the key corners with videos from famous drivers. I also redrew his logo in vector format so he could use it for other promotional materials.

The key to great engaging business card design it to really understand the customers business and unique sales preposition and then to design a piece that really shows this off.

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